You’re going to want to take notes for this value-packed episode of Sold Out Events! Zach Hesterberg breaks down actionable strategies tailored for coaches, consultants, and entrepreneurs looking to maximize ticket sales for both in-person and virtual events.
You’re going to want to take notes for this value-packed episode of Sold Out Events! Zach Hesterberg breaks down actionable strategies tailored for coaches, consultants, and entrepreneurs looking to maximize ticket sales for both in-person and virtual events.
Discover the top four proven ticket-selling strategies that helped Zach Hesterberg successfully fill events ranging from intimate gatherings to massive 15,000-attendee virtual experiences. You’ll learn why Meta ads (Facebook and Instagram) are the most efficient and predictable paid traffic source, how to effectively leverage partnerships through joint ventures (JVs) and affiliates, and the best practices for harnessing the power of social media organic marketing. Plus, get insights into email and SMS marketing, how to use your list, increase leverage, and maximize conversions.
Throughout the episode, Zach shares expert advice on structuring commission deals, boosting high-quality referrals, and ensuring your marketing activities are both high-leverage and scalable. Whether you’re looking to boost your event’s attendance or increase event ROI, this episode provides step-by-step strategies and real-world examples to help you achieve sold-out success.
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Zach Discusses:
Meta ads for predictable ticket sales
Leveraging JVs and affiliate partnerships
Organic social media event promotion
Email and SMS marketing strategies
High leverage actions for selling events
Importance of event design and market research
Pros and cons of each ticket-selling method
Timestamps:
00:00 Top Strategies to Sell Tickets
04:00 Predictable Event Ticket Sales Strategy
06:52 Maximizing Ticket Sales Partnerships
10:56 Successful Event Revenue Potential
16:27 Scalable Customer Acquisition Challenges
21:11 Scalable Event Affiliate Strategy
30:33 Social Media Reach Strategy Insights
35:01 Event Promotion Strategies Overview
42:42 Email Strategies for Event Sales
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.