Welcome to Sold Out Events, the go-to podcast for coaches, consultants, and entrepreneurs wanting to master paid virtual events and multiply their business. In today’s episode, Zach Hesterberg, paid events expert, breaks down why many business owners struggle with scaling their offers and how to escape the trap of constantly optimizing tactics that don’t truly move the needle.
Discover the keys to effortless business growth by aligning your offers with market demand, understanding the importance of trending topics (like AI and health innovations such as GLP-1’s), and focusing your events on products and services people are actively searching for. Zach shares a real-time client story about pivoting from a hard-to-sell offer to one that “sells like hotcakes,” revealing practical strategies to increase profitability, boost attendance, and maximize conversions at your virtual events.
If you feel like you’re pushing a rock uphill when it comes to growing your business, this episode is packed with actionable insights. Tune in and learn how growth doesn’t have to be hard.
Zach covers:
Avoiding tactical optimization traps
Aligning with market demand
Offer, audience, timing alignment
Scaling through irresistible offers
Letting go of sunk cost fallacy
Paid events for exponential scaling
Timestamps:
00:00 Analyzing business bottlenecks
05:02 Predicting explosive business growth
09:10 Finding the right target audience
09:57 Defining your target market
13:33 Creating irresistible event offers
18:01 Rethinking strategy for growth
20:59 How to grow your business
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.